Make Art That Sells is such a great class! I love how it stretches me to try new things, consider new markets. This week is a prime example: our assignment is to design a scrapbooking page, using typewriters and/or vintage cameras as our theme. I’ve never been into scrapbooking and this market didn’t really appeal to me, so to be honest, I didn’t think I would be able to get into this assignment at all. But that’s the cool thing about being a pro: you never say, “I don’t feel like it!”; you do the job you were hired to do, and bring your A game. And the funny thing is, once I approached this assignment like a pro, I was able to come up with the concept of someone scrapbooking about their road trip, and then the ideas just flowed.
I started thinking of phrases and images that someone might use to paste onto their photos. Having a story in mind really helped (that’s another of Lilla’s tips: tell stories with you art). Then I went totally nuts: I drew a lot more than I could possibly use in the 8″ x 10″ format, and that was a great problem to have.
First, I put all the icons together in a black and white layout. (This is something I’ve learned from my many years of designing logos; if it doesn’t work in black and white, color won’t fix it.)
Next, I challenged myself to use a palette made up of colors I am rarely drawn to. Again, using one of Lilla’s tips, I looked at a spread in a furniture catalog featuring a color scheme I would never have dreamed up myself. I kept referring to the photo for direction in how much of each color to use, and it was remarkably helpful.
I was very pleased with the design and the vibe, but I have learned to always schedule in an extra day to “sleep on it.” Sure enough, the next day it occurred to me that it would make sense to include the suggestion of a roadmap in the background. It really helps to tie everything together.
What do you think? Share your thoughts in the comments.