Mar 232014
 
Copyright © Joanne Hus

Copyright © Joanne Hus

This month in Make Art That Sells Assignment Bootcamp, the brief was all about Jello/gelatin, or as they call them in the UK, jellies. What a huge variety of responses we got! Everything from gelatin hats, to gelatin dresses, to gelatin animals and everything in between. Another part of the assignment was to use a “nougat” palette. Not something I’m generally drawn to, but that’s the whole point of Bootcamp for me: to encourage me to develop images, concepts, and approaches that I might not think of on my own, and to stretch as an artist.

I will admit that I found this assignment challenging, as did a lot of my classmates. But pushing beyond the initial response was an integral part of this assignment for me, and I’m really glad for the opportunity to expand my sources of inspiration.

Here are the first icons I did for the mini:

Copyright © Joanne Hus

Copyright © Joanne Hus

I tried working up a color version:

orange-gelatin

Copyright © Joanne Hus

It has a nice retro-funky vibe to it, but I was having a hard time picturing it as part of a surface pattern design. I was looking to do something a bit less literal. I found that I was much more interested in the pans and molds themselves than the resulting jellies, so I sketched those out:

I decided to work up something based on these molds. I also toyed with the idea of adding some textures to them:

Copyright © Joanne Hus

Copyright © Joanne Hus

These seemed to detract from what the design wanted to be. Ultimately, I decided to make the main pattern fairly simple and play with transparency to give it more depth. Then I did a couple of coordinates based on the main pattern.

Next up was to figure out a clever name for the collection and do the hand lettering for the presentation. Someone in our online group mentioned that she could picture the design as a silk chiffon, and that’s what gave me the idea for the collection’s name. Can you tell I had a blast doing the lettering?

raspberry chiffon 1

Copyright © Joanne Hus

Putting everything together:

Copyright © Joanne Hus

Copyright © Joanne Hus

I experimented with a new layout for the presentation as well, leaving out the beechwood background I have been using for a while. I had such fun working on this! I’d love to hear your thoughts in the comments.

And be sure to check out the class gallery here! It goes live on March 25.

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)

 

%d bloggers like this: