Feb 272014
 
Copyright © Joanne Hus

Copyright © Joanne Hus

I couldn’t get enough of Make Art That Sells, so when Lilla Rogers made Assignment Bootcamp available, I jumped right on it. We get one assignment per month, instead of one per week as in MATS. While not as intensive as MATS, it’s a great opportunity to make more art that sells with brilliant direction from Lilla. This month in Bootcamp, Lilla gave us a whimsical assignment based on cuckoo clocks. What fun!

As always, we start off with the mini. I decided to give the assignment my own little twist. While doing my research, the pinecone weights on a traditional cuckoo clock reminded me of pineapples. From there it was just a short jump to thinking of the years I spent living in Puerto Rico, and my concept was born: a Caribbean cuckoo clock!

Here are some of my sketches:

Copyright © Joanne Hus

Copyright © Joanne Hus

Copyright © Joanne Hus

Copyright © Joanne Hus

Copyright © Joanne Hus

Copyright © Joanne Hus

After the mini, Lilla gave us the full assignment brief: design a phone case with a cuckoo clock theme! She also provided us with some wonderful mood boards, from which I got my initial color palette:

Copyright © Joanne Hus

Copyright © Joanne Hus

The following week, Lilla released a lesson on creating color palettes which was really useful. I used this new palette on the final version of my design:

Copyright © Joanne Hus

Copyright © Joanne Hus

One of the many reasons I love MATS so much is the online community where we get to share our works in progress, ask advice, and get tons of artistic support. My MATS mates all agreed that the second color way was much stronger, so that’s what I uploaded to the online gallery. You can see all the terrific art we made on the February Bootcamp online gallery (my design is on page 2). And if you want a phone case like this for your very own, you’re in luck: just go to my shop on Society6!

A lot of my MATS mates wanted to know how to convert their line art to vector art, so I created a PDF tutorial, which you can download here.

This coming Monday, we get our next assignment. Can’t wait to see what Lilla has up her sleeve this time!

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